Generations Incorporated Announces New Brand Initiative and Name Change

Generations Incorporated, a nonprofit engaging older adult volunteers as literacy coaches for students in grades K-3, has announced today a new brand initiative and visual identity as Literations.  

While Generations Incorporated has a new name, its commitment to helping K-3rd grade students become literacy proficient remains the same. Literations was chosen as a new name to better demonstrate the organization’s focus on literacy and education equity. This name, together with a new visual identity, puts Literation’s mission of “empowering young readers” front and center. 

Through the rebranding initiative, Literations has also refined its program model and deepened its commitment to equity. The Literations model provides more time to practice oral reading skills with trained volunteer coaches using a structured curriculum. Additionally, addressing the systemic barriers to educational equity is now more urgent than ever. By furthering the organization’s understanding of systemic racism in education, Literations can better address literacy gaps.  

Literations’ rebranding initiative is a key strategy in its Read to Grow Strategic Plan, which will prepare the organization to serve more students. In Boston and in many neighboring communities, nearly 70% of students are not reading at grade level when they enter the fourth grade. The prolonged absence of in-person instruction due to the pandemic has caused more students to fall behind. Literations is squarely positioned to address the urgent need for individualized support given the growing achievement gaps for young students. 

“Far too many children lack the fundamental reading skills they need to succeed. Literations is adapting with an eye to the future to ensure that the COVID-19 crisis does not have a lasting impact on struggling young readers. We look forward to working with our partners to address the literacy and social-emotional needs of Greater Boston’s youngest students at this critical time,” stated Executive Director Wes Enicks.